But The Lego Movie is actually a charming little movie. It is one of those with lots of pop culture references for parents (some ham handed, others more subtle) while still keeping it fun for the kids. It even has a message that is out of the norm. Usually these movies overtly tell kids it is best to be an oddball while covertly telling them to be like everyone else. This movie sort of says that everyone is ok and that even bad guys might not be SO bad sometimes after all.
Basically little kids are going to be the main kid audience for this--as they move into the tweens they may lose interest in this sort of thing while missing the pop culture references.
This is a rare movie that a 47 year old, an 8 year old and a 16 year old can all sit through and walk out saying (with varying degrees of enthusiasm); "I liked that!"